Given the negative connotations the word “feminist” has been maligned to evoke in the minds of too many people, I have come up with a new word that captures the worthy sentiment of equal rights and opportunity originally intended: equalist. (Please note that, treating people equally still does not mean, treating them the same.)
TNA asked for more suggestions, of words that could replace “feminism,” positing it might have been irrevocably tarnished. I came up with this. For the movement: Shequalism. For the picket signs: She the People.